How to Start a Small Craft Business in South Africa: A Step-by-Step Guide

Starting a craft business in South Africa is an exciting way to turn your creative passion into profit. Whether you’re into woodworking, leather crafting, textiles, or 3D printing, this guide walks you through the essential steps.

Step 1: Decide on Your Craft Niche

Focus on what you’re best at:

• Woodwork (e.g., furniture, toys, décor)
• Textiles (e.g., embroidery, sewing, macramé)
• Leatherwork (e.g., bags, belts)
• 3D Printing (e.g., cookie cutters, parts)
• Pottery or ceramics

Specializing helps build a strong brand identity.

Step 2: Create and Test Products

Start small with:

• 5–10 product samples
• Feedback from friends or local markets
• Adjustments based on buyer input

Test the durability, aesthetics, and pricing.

Step 3: Register Your Business

It’s not legally required for side-hustlers, but registering helps with:

• Opening a bank account
• Applying for grants or funding
• Building trust with clients

Use CIPC’s online portal for easy business registration.

Step 4: Set Up Online Presence

To build visibility:

• Register on CraftConnectSA’s Maker Directory
• Create a simple website or Facebook/Instagram page
• Use WhatsApp Business for easy communication

Step 5: Market Locally and Online

Free/low-cost ways to market:

• Join craft groups or forums: CraftConnectSA Community
• Attend local fairs and expos
• List products on the Classifieds
• Use short videos or tutorials to showcase your work

Step 6: Manage Pricing and Costs

Understand:

• Material and overhead costs
• Courier/delivery fees
• Target markup (typically 30–50%)

Use free tools like Excel or Google Sheets to track finances.

Step 7: Connect With Other Makers

Engage with local makers to:

• Share suppliers
• Bulk buy materials
• Offer services to one another

Visit the Craft Makers Directory and participate in discussions on the Community page.

Final Thoughts

Starting a craft business is a journey of learning, adapting, and creating. Use local support like CraftConnectSA to connect, collaborate, and grow.

🧵 Ready to list your profile?
👉 Apply to Join the Maker Directory